Understanding the Deep Marketing Framework  
The Deep Marketing Framework represents the culmination of over 15 years of experience in the digital marketing industry. It is poised to be explored further in an upcoming book titled "Deep Marketing." But what exactly is this framework, and how can it revolutionize your digital marketing strategy? Let's break it down step by step.  

1. Defining Your Niche (NCAAT)  
The first critical element of the Deep Marketing Framework is understanding your niche. This goes beyond merely defining your business or what you offer; it's about identifying a specific requirement within a particular group of people with diverse needs. The process begins with a fundamental understanding of your target audience and their needs. Over time, you refine this understanding through methods such as keyword research, market analysis, and competitor evaluation. Successful competitors validate the market's potential, indicating a pool of potential customers.  

2. Crafting Compelling Content (C)  
Once your niche is defined, the next step is to create compelling content for your audience. Content can take various forms, including emails, videos, infographics, and more. In the world of traditional marketing, content was the common thread that tied TV, radio, newspapers, and magazines together. Audiences tuned in for valuable content that addressed their needs.  

3. Capturing Attention (A) 
Creating content is just the beginning; you must also direct attention to it. This is where SEO (Search Engine Optimization) and paid advertising through platforms like Facebook and Google come into play. However, the focus should primarily be on promoting your content rather than your products directly. Building trust with your audience is essential before pushing for sales.  

4. Building Trust (T)  
Trust is the cornerstone of any successful digital marketing strategy. Engagement and adding value are key components in building this trust. Communities and email marketing play pivotal roles in this process. Consistently providing value through newsletters and engagement activities lays the foundation for trust. Remember, at this stage, the primary goal is not immediate sales but the establishment of a solid relationship with your audience.  

5. Converting Trust into Transactions (T)  
Transitioning from trust to transactions requires convincing your audience to take action. This may involve sales pages, sales emails, or product listings. While these methods are effective, higher-engagement techniques like webinar sales, video sales letters, and one-to-one sales can be even more potent, particularly for high-ticket items. Assemble a sales team if necessary to manage this critical part of the process effectively.  


Beyond the Basics: Onboarding, Servicing, Transformation, and Reputation  
Now that we've explored the first five components of the Deep Marketing Framework – N, C, A, T, and T – it's becoming clearer, right? You might find it easier to remember now that you have the context. Many companies excel at sales and marketing, generating significant revenue. But what happens after the transaction is complete? Is it enough to rest on your laurels? Absolutely not.  

Onboarding (O):
Effective onboarding is vital because customers take a leap of faith when they make a transaction. Failing to set clear expectations can lead to buyer's remorse. This is where your onboarding sequence comes in, ensuring your customers understand what they can expect.  

Servicing (S): 
After onboarding, the next crucial step is delivering the promised product or service. Whether you're in coaching, software, or any other industry, providing exceptional service is essential. However, some businesses make the mistake of believing their job is done after service delivery.  

Transformation (T):
You must ensure that transformation is occurring. Your customers bought your product to progress from point A to point B, and it's your responsibility to guide them on this journey. This is where transformation comes into play. It includes account management and accountability to ensure that customers are actively using your product or service.  

Reputation (R):
Reputation is the crown jewel of your marketing efforts. By executing the NCAATT plus OST formula effectively, you're not only streamlining your marketing efforts but also ensuring a seamless and satisfying experience for your customers. This holistic approach is your path to digital success in today's competitive landscape.  


Unlocking the Power of Coaching Funnels: Deep Dive
What's the best approach to maximize results? Let's break down different coaching funnels and see how they fit into the Deep Marketing Framework.  

Webinar Funnels: Quick and Engaging  
Webinars are a popular choice, offering instant engagement. You run ads, people join, trust builds during the webinar, and you pitch your offer. The advantage? It's quick. However, conversion rates can be low. From a thousand registrations, about 2% may convert. Plus, the drop-offs can be substantial. Many may register, but only a fraction will complete the funnel.  

Workshop Funnels: Building Trust Over Days  
Workshops span multiple days, allowing deeper connections. You deliver value over one or more days and then pitch. Trust builds, and drop-offs are lower compared to webinars. From a thousand registrations, more people stay engaged. But the conversion rate still hovers around 2%.  

Video Sales Letter (VSL) Funnels: Streamlined Pitching  
VSL funnels use a video sales letter to explain your offer and pitch directly. They're concise and can be effective. However, they also face challenges with conversion rates, similar to webinars and workshops. Again, from a thousand registrations, only a small percentage may convert.  

Evergreen Webinar Funnels: Consistency and Efficiency  
It's an automated approach that consistently delivers value and pitches your offer. Here's how it works:  

Value: You provide value through a recorded webinar.
Pitch: After delivering value, you pitch your course or coaching program.
Follow-up: You continue to nurture and engage leads through email sequences, building trust over time.
Conversion: As trust grows, more leads convert into paying customers.

The Evergreen Webinar Funnel leverages automation and consistency. While the conversion rate might start low, it improves over time as trust deepens. More importantly, the drop-off rate is significantly lower. Out of a thousand registrations, a higher percentage stays engaged throughout.  

The Pros and Cons of VSL Funnels  
Now, let's examine the pros and cons of VSL (Video Sales Letter) funnels:  

Pros:  Instant Results: VSL funnels offer a swift process. People opt-in, watch the video, and either book a call or make a purchase. It's a straightforward funnel with fewer drop-offs.  Simplicity: The funnel is clear and simple. People opt-in, view the video, and decide whether to buy. It doesn't involve a complex series of steps.  

Cons:  Sales Skills Required: To succeed with VSL funnels, you need strong sales skills. Some marketers generate significant leads but struggle with sales because they lack effective salesmanship.  

Lower Trust by Default: VSL funnels may inherently have lower trust levels compared to other funnels because they lack the engagement and nurturing present in longer-term approaches.  


Introducing the Community Funnel  
This funnel has gained popularity for several reasons:  

1. Lead Magnet and Ads: 
The process begins by sharing a lead magnet with your target audience and running ads to promote it. This lead magnet serves as the initial point of contact.  

2. Free Community:
Once people opt-in, you invite them to join a free community. This community can be hosted on various platforms, such as WhatsApp, Slack, or Discord, depending on your audience's preferences.  

3. Value Delivery:
In the community, you deliver free value consistently. This may include free content, tips, or interactions to engage your audience effectively. The goal is to establish trust over time.  

4. Weekly Webinars:
To keep your audience engaged and informed, you conduct weekly webinars. These webinars serve as opportunities to interact with your audience and provide more value.  

5. The Pitch:
After several weeks of delivering value, you transition to a pitch. This pitch occurs every few weeks and is clear and honest. You invite your community members to join your paid program or course.  

Pros of the Community Funnel:  
High Trust Levels: Because you nurture your audience through both email and community interactions, trust levels are exceptionally high. This makes selling easier.  

Minimal Drop-offs: With a well-managed community and nurturing process, there are virtually no drop-offs. Your engaged audience remains active throughout the funnel.  

Scarcity and Special Offers: By limiting the number of customers you accept, you create genuine scarcity in the minds of your audience. This scarcity can be leveraged for special offers during launches.  

Cons of the Community Funnel:  
Requires Time and Personal Involvement: Managing a community takes time and personal involvement. This funnel may not be suitable for those with very busy schedules or those who don't prioritize community engagement.  

Slower Pace: The Community Funnel operates at a slower pace compared to quick webinars or VSL funnels. Building trust through community management takes time.  

In conclusion, the Community Funnel offers a unique approach to coaching and marketing. It focuses on building trust and engagement within a community before making a pitch. While it may take more time and personal commitment, it often results in high levels of trust and minimal drop-offs, ultimately leading to successful conversions.  


Case Studies: Real-World Success with Community Funnels  
To illustrate the effectiveness of the Community Funnel, let's explore three real-world case studies:  

1. Supriya Jane - Content Writing Coach  
Supriya Jane specializes in coaching content writers to build successful careers. She offers a 30-day email course on becoming a highly paid content writer. After driving traffic through Facebook ads, she invites her audience to join a WhatsApp community. In this community, she delivers value, busts myths about content writing, and shares case studies to build trust. Every month, Supriya conducts a launch, limiting the number of students to 30. Her average ticket size is $500, and she consistently generates revenue, with the lowest month earning her $10,000.  

2. Yoga Coach - Gut Healing Program  
A yoga coach focuses on a niche area: natural gut healing programs. His 21-day email course on gut healing serves as a lead magnet. After driving traffic through Facebook ads, he invites leads to a WhatsApp community. To address trust issues in the health niche, he offers a free trial session and upsells his program, priced between $400 and $1,000, based on individual needs. In his early stages, he generated $3,600 in one month.  

3. Holistic Fitness Coach - Corporate Fitness Formula  
A holistic fitness coach specializes in helping corporate professionals with mindset and fatigue during work. She offers a 30-day free email course on the corporate fitness formula. After opt-ins, she invites her audience to a WhatsApp community. She nurtures her audience through emails and community engagement, conducting monthly launches. With a small but engaged community of around 45 members, she has already closed a client.  

These case studies emphasize that the size of your email list or community doesn't need to be enormous. By focusing on trust, engagement, and consistent value delivery, you can successfully launch and sell your coaching programs.  

Remember, trust is the foundation of successful sales, and by limiting the number of customers you accept, you create genuine scarcity and enhance the perceived value of your offerings.